'Dracula' was the first project to make me realise the extent to which typography in itself can communicate without actually saying much.
The core requirement of this brief was to produce a typographic book jacket without the use of illustration whatsoever. To get some inspiration for how to tackle this, I of course read the book.
One thing that stood out to me as unique about the narrative of Dracula was how it is told from 6 different perspectives. So to start my process I printed off the letter D in several different serif typefaces and tore them into 6 different directions. After that I reassembled the letter D from the torn pieces to represent the different perspectives working together to form a whole.
The end result was a slightly tweaked result of this experiment with an upside down crucifix added to represent Van Helsing's perspective. The crucifix was used by him to deter Dracula from hypnotising him.
For the final dummy mockup I created a special edition of the jacker where the Dracula 'D' mark is in gold metallic paper behind a laser cut etching of the shape. The feedback for both editions was very positive.
